At 16, I became captivated by watches — the mechanics, the design, and the quiet emotion behind a well-made timepiece. A year later, with no formal training and no industry connections, I decided to make one myself.

That decision is where L'Artisan begins.

Through trial, error, and a great deal of patience, I taught myself assembly, case polishing, dial finishing, and design — one piece at a time.

I began producing custom corporate watches for local companies, placing their identity on sporty timepieces. These early collaborations funded the work and sharpened the craft.

After six intense months of research and experimentation, I mastered the art of making stone dials. Rare, bold, and full of natural character — no two alike. This became the signature of L'Artisan.

2024 was also the year the world started to notice. Word spread, and L'Artisan watches found their way to passionate collectors and first-time buyers across the globe.

L'Artisan now serves customers in over 30 countries — from seasoned collectors to people buying their very first mechanical watch. This year brought two major collaborations: a custom pilot watch with Southwest Airlines, and an exclusive Porsche-themed design for the Porsche Club of America.

Late 2025 also opened a new chapter: partnerships in the Middle East, extending L'Artisan's reach to a new audience of collectors who understand the value of handmade, one-of-a-kind work.

This is the year of genuine elevation. Since January I have been developing a completely new watch — new case architecture, a new movement, a new dial concept. It is the most ambitious single project L'Artisan has undertaken, and it will be finished before the end of June.

Our dial work has also entered new territory. Enamel dials for custom client pieces. Mosaic mother-of-pearl in bespoke patterns, each one unique to its owner. And across the collection, a growing ambition toward precious metal cases — because the materials should be as rare as the craft that shapes them.