The Story of L’Artisan

By Arnaud

2022 — The Spark
At 16, I became fascinated by watches the mechanics, the design, and the emotion behind them. A year later, with no background or formal training, I decided to make my first watch. That moment marked the beginning of L’Artisan.

2023 — Building Foundations
Through trial and error, I taught myself everything: assembly, polishing, finishing, and design. I started building custom watches for local companies, placing their logos on sporty timepieces. These early collaborations helped fund my own creations and refine my skills.

2024 — The Breakthrough Year
After six intense months of research and craftsmanship, I mastered the art of making stone dials. Rare, bold, and full of personality. This became the signature of L’Artisan.
2024 was also the year things truly started to take off. Word spread quickly, and L’Artisan watches found their way to passionate collectors and first-time buyers across the world.

2025 — Growing Global
Today, L’Artisan is proud to serve customers in over 30 countries from seasoned collectors to people buying their very first mechanical watch.
This year, I had the honor of collaborating with Southwest Airlines to create custom pilot watches, and partnered with the Porsche Club of America to release exclusive Porsche-themed designs.
It’s been an exciting start to the year and I can’t wait to see what comes next.